TheNike Ja 1was unveiled on December 25, 2022 during an NBA game against the Golden State Warriors. Temetrius Jamelâ€œJaâ€ Morantand his Memphis Grizzlies squad lost, but the guard had all eyes on him for his performance and shoes.
With the NBA Playoffs less than 10 days away, the Swoosh and Morant are finally launching #12â€™s first signature model at retailers. A â€œTriviaâ€-themed pair covered in â€œPhantomâ€ and more vibrant colors will follow up the debut style: theNike Ja 1 â€œDay One.â€The â€œAction Green,â€ â€œGrape,â€ and â€œWhiteâ€-accented sequel features a number of trivia-style-questions across the upper heel and sockliner, nodding to game nights Morant and his family had while growing up. Tongue labels and outsoles deviate from their surroundings in a vibrant gold tone, further drawing attention to the low-top basketball shoe.